all photos by erin except love sculpture is by tom brosnahan

I made these shirts because YES it is this simple and it has been said before:  the law is LOVE!  I have built my small business around this simple word.  If we make it with love … women will love it… and it will sell.  The surprise was how much men love it too.  They love the store.  They love the colours.  They get it.  They like to see their ladies dressing up and feeling pretty.  The attraction is natural. The girlier I make the clothing, the more men love it.  Hurray for LOVE!

This is the love sculpture by pop artist Robert Indiana

We have one in the old port now and there are many around the world.  Everyone gets it.