Posts from ‘Love’
I am a spiritual person. I am a political person.
I believe that I am empowered to make ethical decisions that are beneficial for my community by the money I spend as an entrepreneur . I believe that as an artist, it is my duty to create beauty for my customers to enjoy. I believe that women deserve to be treated like goddesses entering a temple when they come in to my boutique. They are to be served, taken care of, draped in fabric and made to feel beautiful. I believe this from the bottom of my heart.
I have always been politically active and I have always been crafty. There were certain points in my life where I felt guilty and pained because “just making pretty things” was not saving the planet. Now that I am running an ecological and local manufacturing business that serves and adores women, I feel better. I have merged my environmental activist with my feminist and with my local economist in a way that allows me to keep being a creative human being.
And here is Linda Evangelista, our Montreal-born International Fashion Icon, merging her political views that something is wrong in the world and someone should be held accountable with her love of the Madonna. She got to play a living Madonna in a Religious procession. I have traveled to Antigua in Guatemala to see these processions. They walk the streets playing sad brass band music all the while carrying statues and crying for the death of Jesus. They walk for 12-13 hours. My main reason for traveling there was to see the “carpets” that the locals make from coloured saw dust and flowers. The carpets are made in the street prior to the passing of the procession. When the procession passes, the carpet gets trampled. It was incredibly beautiful. (This is reminding me that I should do a post about those carpets.)

I am unusually attracted the the iconography of the Madonna even though I was not raised in any form of Christianity. To me the Madonna is the “mother”, gaia, goddess … and those are all great things. It represents female divinity, something each woman carries within herself.

I love religious art. I love folk art. I love making pretty things.
It can take quite a while in life’s journey to settle into being who you truly are and not who you wish you were.

I made these shirts because YES it is this simple and it has been said before: the law is LOVE! I have built my small business around this simple word. If we make it with love … women will love it… and it will sell. The surprise was how much men love it too. They love the store. They love the colours. They get it. They like to see their ladies dressing up and feeling pretty. The attraction is natural. The girlier I make the clothing, the more men love it. Hurray for LOVE!
This is the love sculpture by pop artist Robert Indiana
We have one in the old port now and there are many around the world. Everyone gets it.
A fashion designer telling you to take off your clothes? YES!
Loving our bodies has to stop being optional. Just buckle down and LOVE your BODY! Lie in the sun and feel the sun loving your naked body. Lie on a blanket in the grass and feel it…feel the earth beneath you. The earth loves your body. Swim in a river and just take a second to feel the cold water againts your skin. It is not judging you. It loves you and caresses you and cleanses you.
I love my cellulite!
I love my double hips!
I love my small breasts!
I love my ….
I invite you to claim love for those parts that have been hard to love in the comment section of this post.
The dressing room.
We share so much with the ladies in our change rooms. It is an intimate thing to get undressed with someone nearby. Me, on the other side of the curtain coaxing and encouraging this game of exploration and play: Come and play dress up with me!
It really takes a leap of faith to try on clothes. To get down to your nickers and your skin and put something new on. For me, on the boutique-side of the curtain, it is especially fun to imagine what would look nice and and what would fit you, the lady in the dressing room. Sometimes I’ll bring a handful of hangers to the change room. Sometimes you’ll find something you would never have tried on and you’ll love it.
I am often deeply touched by the confidences that we share. The things we say to each other. The tears are real. The love is real.
I love colour and I enjoy converting black and grey clad Montrealers to my palettes of purple and red, teal and green. 
Mothers and Daughters are an especially fun duo to have in change rooms side by side. Finding outfits across generations and across sizes (xs all the way to XL). We can do it. We can dress you both and make sure you both feel totally self expressed in the clothing you choose.
How about coming to play dress up?
Opening Hours (or call for a custom styling appointment 514-678-9616)
M-T-W 10-6
Th-F 10-9
Saturday 10-7
Sunday 11-6























