Aug
05

 

Now listen here.   I am writing this guide so that you get it right.  This is our goal: You wife is going to like what you purchased and it will fit her just right.

You will have to do a bit or homework before you hit the boutiques.  This is the single most important piece of advice I can give you.  Do your homework and a successful gift will follow.  Remember, this is not about buying something YOU like for her…it is about buying something SHE likes.

Also, since this is a surprise gift it better be something fun and special that she would not buy for practical reasons.  Yes, I said it: Don’t buy her something practical.  What I mean is: don’t buy her work clothes, don’t buy her rain boots and definitely don’t buy her an apron.  Sure lingerie is fun, but that’s a whole different buyers guide.  I am here to tell you how to buy her something nice to wear on the weekend, in the evening, for a pic-nik, for a date, for a special occasion, for the LOVE of your woman.

Here’s what you need to do to prepare

1. Get the size right.  Check the closet or dirty laundry when she’s not home.  Look at a few of her tops and a few of her skirts/pants and write down the sizes and brand names.  Tops and bottoms may not be the same size.  This is common and very important for you to take note of.  Make sure you are checking clothes that she actually wears regularly.  Go online and check the website of some of the brands she wears.  See if they have a size chart posted.  That way you can even get her approximate measurements.

2. Observe.  Look at her.  Look at pictures of her that you have on the wall.  What skirt length does she tend to like?  Is it above the knee or below?  Or does she never really wear skirts and always wears dresses or pants.  What kind of neckline does she tend to wear?  Is it a v-neck or a round neckline?  Does she like to show cleavage or prefer it a little more modest?  This might take a week or two of paying attention.  If you need to take notes, do so discreetly.

3.  Listen.  This is a lifelong lesson.  Your woman will always tell you what she wants you to buy her if you were just listening.  Chances are when you go for walks and she stops to peek into a store window she sais: ”  oh look at that pretty dress…do you like it?” or “Those red shoes are really nice, I wish they were flats.”  There is lots of information to be gleaned from walks and observation.  All you have to do is go back to that store another day and buy her the dress she liked in her size.  But, don’t buy her those red shoes.  Buy her similar red shoes that are flats.  That might take a little shopping around, but !wow! would you impress her.

4.  Go to stores that she already likes.  If she has a favourite boutique / designer do not all of a sudden try to introduce her to a new brand.  You can work your way up to that, but as a beginner you should buy safe.

5. Close your eyes and pretend you are her.  When you open your eyes, look around the store and see what catches your eye.  Trust your intuition.  A little bit of magic might guide you towards the right dress!

6.  Let the sales staff help you, but don’t let them bully you.  This is a tricky one.  It is a good idea to let the sales staff help you find something because they know their inventory best.  However, you know your wife best and this is a gift from you, so make sure that you make the final decision alone.

7. Kow what she wants to hide about her body.  If she hates her stomach and hips, make sure not to buy her a clingy dress that will make her feel self conscious.  If she likes her breasts, but doesn’t like showing cleavage, make sure to choose a neckline that is not too low.  You get the idea here.

8. Go the extra mile and accessorize.  Complete the gift with a necklace that matches, or even a bottle of perfume.  Buy earrings that suit her hair length or a bracelet if that’s her preferred accessory.  Every women has a favorite accessory and it is best to stick with what she likes to wear.  Don’t get her long earrings if she always wears studs.  Don’t buy a bracelet if she never wears them.  Chances are it will drive her nuts and she will only wear it a few times to for you see.  On the other hand, I do believe in adding a new color to an accessory collection.  If she has lots of earrings, but none of them are blue, this is a window of opportunity for you to add something new to her collection.

 9. Make sure you know the retailer’s return policy.  I know the idea of her returning your gift sucks, but even with all your research, you might get it wrong.  Oh well, that’s no big deal if you shopped at a store she likes and she can exchange the item for something else.  Make sure you kept all the tags and the original purchase receipt so that returning the item easeful.  Go with her.  Watch her choose something new.  After all, whatever she chooses is still a gift from you.  When you leave the store together tell her that you are happy she got something she likes.  You don’t want her to feel guilty for exchanging the item you chose for something else.  You want her to feel light and free and pretty.  You can even encourage her to wear it right away.

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